Louis Vuitton and Chanel Cruise 2016 Bag Campaigns: A First Look at New Handbag Styles

Cruise 2016 Bag Campaigns Arrive: Chanel and Louis Vuitton Debut New Ads

Though the Resort 2016 season may feel early, pre-orders and campaign imagery are already surfacing. Chanel and Louis Vuitton each approach the season differently, but both campaigns make the handbags the focal point. These advertisements not only showcase stunning photography but also reveal bag silhouettes that did not appear on the runway, offering the public a first glimpse at upcoming releases.

Chanel’s campaign was captured by Karl Lagerfeld himself, while Louis Vuitton enlisted legendary photographer Patrick Demarchelier alongside longtime LV campaign faces Michelle Williams and Alicia Vikander. The handbags are woven into the scenes rather than isolated against a plain backdrop, which makes the accessories feel part of a complete wardrobe story. Stay tuned for more details on both collections.

Chanel Cruise 2016 Campaign: Karl Lagerfeld’s Vision

Chanel’s Cruise 2016 ads bring a vibrant, colorful aesthetic. The campaign suggests a collection that balances recognizability with fresh visual detail, making it worth a closer look for anyone interested in new interpretations of the house’s classic codes. Below are the campaign images.

Louis Vuitton Resort 2016 Campaign: Patrick Demarchelier’s Lens

Louis Vuitton’s Resort 2016 campaign presents a more subdued, atmospheric mood. With Michelle Williams and Alicia Vikander in the frame, the campaign projects a controlled elegance that suits the brand’s more tailored direction. Models Michelle Williams and Alicia Vikander bring a refined presence to each frame.

Key Takeaways from the Cruise 2016 Bag Ads

Both campaigns offer a distinct perspective on the season’s handbag offerings. That contrast makes the bags easier to read in context and helps shoppers identify which aesthetic aligns more closely with their own wardrobe. Keep an eye on these collections as they hit stores—new styles and details are sure to emerge.

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